Stop scrambling for battle cards. Vere gives you competitive intel that's actually useful — in the context of the deal you're working right now.
Battle cards live in wikis nobody checks. Competitive decks are outdated by the time you find them. You're left searching Slack for "competitor name" and hoping someone shared something useful.
Standard battle cards don't account for your specific deal. The CFO cares about different things than the IT director. Generic positioning doesn't cut it when stakes are high.
By the time you realize you're up against a specific competitor, you're already behind. The prospect has been pitched. The narrative is set. You're playing catch-up.
Knowing a competitor's weaknesses is one thing. Knowing exactly what to say to this prospect about those weaknesses is another. Most tools give you the former, not the latter.
Vere doesn't just store competitive intel. It applies it to your specific deals.
Not just "Competitor X weaknesses" — but "what to say to this CFO about Competitor X given what they care about." Battle cards that know the deal context.
Every deal teaches you something new about competitors. Vere captures what you learn and makes it available across future deals. Your competitive knowledge compounds.
When a prospect says "But [Competitor] does X better," Vere gives you the response — tailored to what this prospect actually cares about, not a generic rebuttal.
When you're one of three vendors in final evaluation, know exactly how to differentiate.
Replacing an incumbent? Know their weaknesses and how to position the switch.
When the prospect suddenly mentions they're also talking to X, be ready.
Position competitively in written responses without explicitly attacking.
Brief your executives on the competitive landscape before they engage.
Know the competitive pricing landscape to hold your ground confidently.
The problem isn't lack of competitive intel. It's that it doesn't show up when you need it.
Sales competitive intelligence is the process of gathering, analyzing, and using information about competitors to win more deals. This includes understanding competitor products, pricing, positioning, strengths, and weaknesses so sales teams can effectively differentiate and handle objections during the sales process.
Vere turns your competitive knowledge into usable deal intelligence. Instead of digging through wikis and outdated PDFs, Vere gives you battle cards, positioning guidance, and objection responses tailored to each specific deal and competitor situation.
Traditional competitive intelligence tools focus on gathering information about competitors. Battle card software focuses on making that information usable during sales conversations. Vere does both — it organizes your competitive knowledge and delivers it in the context of specific deals when you actually need it.
Vere makes it easy to update competitive intelligence as you learn from deals. When you encounter new competitor messaging, pricing, or positioning, you can capture it immediately. This intelligence then becomes available across all future deals involving that competitor.
Yes. By tracking competitive situations across deals, Vere helps you understand patterns in wins and losses against specific competitors, identifying what messaging and positioning works best.
See how Vere turns competitive intel into wins.
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